Situational Analysis
- Identify effective existing communication methods and channels for reaching out to the targeted audience
- Recognizing of significant culture, norms, values and ethics which be the critics, gate keepers and opponents to the intended demand creation service delivery programme
Internal Design Communications to drive demand
- Identify key audiences for demand creation activities and highlighting considerations for reaching local/ ward influencers and elderly people
- Developing audience messages and selecting relevant communication channels as well as branding of related campaigns as well as matching supply and demand
Develop and test communication products
- Developing new communication materials, adapting existing materials and collaborating with local groups and community based organisations
- Ensure complying with government and approval process as well as disseminate and distribute materials to targeted sites
Implementing demand creation activities and measuring their effectiveness and impact
- Coordinating media communication with interpersonal communication and ensure that partners and targeted audiences are well informed about the project progress, ensure changes and hindrances
- Engage new media agencies with timely new releases and interview opportunities
- Monitor relevant media stories, social media trends and other relevant sources to gauge public reaction to our creation activities
Evaluating in ensuring that the demand creation programme goals are met
- Defining project deliverables with measurable programme outcomes and design evaluation tools to measure programme success
- Applying evaluation data to improve subsequent demand creation programmes
