- SBCC as a researched and planned process to facilitate social transformation and individual behavior change.
- Recognize that HIV/TB risk and vulnerability are learned and reinforced through structures rooted in communities
- Seek to engage both targeted individuals and peer groups in risk and risk mitigation to sustain the HIV and TB prevention changes we seek to affect.
- Support normative and behavioral social change as a necessary complement to individual behavior change
- Design and deliver messages, knowledge sharing, dialogue and engagement.
